About the Farmers Retail Opportunity

Farmers Insurance is seeking motivated entrepreneurs and/or those considering business ownership that are interested in building and growing their own insurance agency. The Farmers Retail Program is designed for business-minded individuals with the capital, initiative, and leadership skills needed to operate a branded Farmers agency.

As a Farmers agency owner, you'll have the opportunity to build your own business while receiving support, training, coaching, and access to resources from one of the most recognized names in insurance.

What You'll Do

Build, manage, and grow a Farmers Insurance agency
Develop and execute a business plan for long-term success
Recruit, train, and lead licensed agency staff
Sell and service insurance products, including Property, Casualty, Life, and Health
Establish a professional, Farmers-branded office location
Build relationships within the local community
Drive new business production and customer retention

What Farmers Provides

Competitive commission structures on both new sales and renewals
Access to a broad product portfolio, including both Farmers-branded and third-partyoptions
Professional coaching and mentorship
Access to the University of Farmers® training program
Business planning support
Brand recognition and marketing resources
Opportunity to earn bonuses based on qualifying production
Potential economic interest in the agency, according to the appointment agreement
Opportunity to sell service and commission rights, subject to program terms

Bonus Opportunities

Eligible agency owners may qualify for:

Exterior branding bonus up to $6,000
$5,000 signing bonus following full-time appointment
Fast Start Bonus based on applicable net new business commissions
Monthly bonus opportunities based on qualifying net new business commissions for up to three years

Candidate Requirements

Qualified candidates should have:
Minimum capital requirement of $100,000
Abilityto pass a background check
Property, Casualty, Life, and Health licenses prior to full-time appointment
An approved office location at time of full-time appointment
Office fully equipped and compliant with Farmers® brand standards
Minimum of two licensed and appointed agency staff members at full-time appointment
Strong leadership, sales, and business development skills
Entrepreneurial mindset and desire to build a business

Ideal Candidate

This opportunity may be a strong fit for someone who:

Wants to own and operate their own business
Has sales, leadership, or management experience
Is financially prepared to invest in an agency
Enjoys building relationships and serving the community
Is motivated by growth, performance, and long-term business ownership

Insurance Agency Owner